Keywords: Creating Searchable Website Content (Part 1)

Let's just get out in the open right now:  Playing to the Google Bot or other search engine crawler is OKAY as long as you're doing it with honest intentions.  Those honest intentions may be to provide quality information on a subject, offer your goods and/or services, or just to be read because you need the attention.  That's all fine, homey or homette.

However, if you are writing ONLY for the search engines in an attempt to drive traffic to your site and upon arrival you have poorly written content, a sloppy page, zero media, and your only intent is to gain more and more views—then that is NOT OKAY.  And to be honest, people are gonna' figure you out real quick anyway and it will most likely result in few repeat visits AND YOUR COMPLETE AND UTTER DEMISE! 

WHY DOES YOUR BUSINESS NEED GOOD BLOG CONTENT

 

As companies are becoming more reliant on the internet to generate new business, many of them are using keyword-enhanced blog content to gain advantage over their competitors. 

Adding a blog to your company's website is an effective method of appealing to new clients, however, it is vital that you pay attention to the quality of your blog content. Indiscriminately smattering your blog with words and phrases designed for the sole purpose of increasing web traffic is condescending to potential clients and can cause search engines to blacklist your site. In order to generate business with your blog, you should do your best to provide your audience with articulate and informative posts.

Incite Interest With Link Building And Social Media

With a new online business whether it is a website or a blog the task of getting the word out is never more important than it is at the moment. Without adequate promotion there will be little chance that your Internet presence will be successful.

The Social Benefits Of Social Media

While there are several opportunities to draw attention to your site one of the easiest is through social media options like Facebook, Twitter and MySpace, in fact some have actually gotten good results from You-tube as a media option.

It is extremely easy to build a buzz about your website on Facebook especially if you turn to the wall as a method of promoting yourself. Everyone reads the wall and if someone makes a comment on your wall pertaining to the fact that they plan to or have already visited your site, follow through with a thank you by taking it to their wall, this will also allow their friends to follow you and maybe even check out your site while they are at it.

GENERATE REVENUE PRODUCING CONTENT

Fresh, relevant content is what drives internet traffic to legitimate websites and blogs that provide valuable and interesting information to readers. Now, more than ever, the presence of high quality content written in a professional manner is critical for a blog or website to be seen by search engines. With recent algorithmic changes to the world’s most visited search engine, webmasters and blog publishers must ensure that the content that is presented on their internet site meets stringent quality standards and is composed by person who understands the complicated dynamic of search engine optimization. Many are turning to a specific breed of freelance writers who specialize in composing reasonably priced internet content and material to website and blog owners. The benefits of utilizing the services of a freelance content writer are many. A few of the most beneficial aspects are discussed below.

Press Release: Muisings Freelance Writing FREE "Quick Guide" Series

Muisings "Quick Guide" #1:  Keyword Research and Usage

You can download our first of many free "Quick Guides" here!

FOR IMMEDIATE DISTRIBUTION:

Start Your Website Campaign NOW!

 A business website or a person's blog needs rich content that is original.  I 'm pretty sure that you've probably read a couple of articles, blogs, and advertisements that say that same exact thing.  Usually, from what I have seen though, the same people don't effectively explain why that is so important.

Good Content entices a call to action

We've all had the same experience so let's just use a simple example.  Try typing the words "coloring pages" into your search engine.   The first few that come up are going to advertise the word "free" and that's always good for websites and businesses.  Offer something for a person's time, or just as a thank you for stopping by, and they are sure to thank you by staying longer, reading more, and buying your service. 

Likewise, content that is written by effective, experienced writers will have several "calls to action" within its text.  These could be subtle innuendo ("free" or "30% off" say come on in and buy!)  or blatant "buy now" or "call toll free now for this limited time offer!" additions in the text.  Either way the content should let the visitor know what is being offered, present an easy way to access it, and call for further action with passion.  

 This "call to action" should say "we are trying to help you!" and NOT  "come buy our stuff!"

Offering packets of advice or "expert, inside" knowledge such as "Quick Guides" or white papers will ignite curiosity, establish a trust in the business, and lay a foundation for a future relationship. 

Good Content Sets You Apart

The more original and unique the content provided then the more a visitor or reader is apt to read.  People who post articles that have been all over the web are just recycling the same old information.  How many times have you queried a search and read about 10 sites that have basically the same information but just in a different font?

By providing your site and business pages with original content that is new to reader or visitor you are more apt to entice their interest and leave them feeling that your site was more useful than the others because they actually learned something from you.  

Which sounds more interesting to you?

  

 Apple Pie Recipes     

or    

 New England McIntosh Apples:  Build the Perfect Pie

Personally, I'd have to go with the second but you'd be surprised at how many people use bland, regurgitated information to try to seduce viewers. 

How does Good Content Improve Your Business

Combining the two methods above will ensure a richer experience for the site visitor and they will be more apt to bookmark your page, add it to "favorites" and/or share it with friends.

Giving control of your website to a professional content writer that is experienced in website optimization for internet searches AND getting people to buy and click can ensure your success.

Content writers may also do the following for you:

  

Keyword Research:

  Set you apart from your competitors

  

Proof read your site for accuracy and effectiveness:

    This is paramount in ensuring consistency with whatever campaign you're starting.

Create "free" content:

    I like a "Quick Guide" format but white papers and e-books work as   well.  This gives the interested party an added incentive to "click" to your page.

  

Develop the Content:

   Landing pages with high quality articles and blog posts that rich in the desired keyword start answering questions right away! 

  

Construct a press release and a link building campaign:

   Distributed to sites that will get it read and pushed out around the web and bring more interest and visitors.

  

Start a Social Media Campaign:

   Advertise and solicit your site to the huge populations of Twitter, Facebook, LinkedIN and the bunch.

Click Me? Click You!

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Search Engine Optimization(SEO): Is it that important?

Sure, there is no "key" to success but search engine optimization can play a vital role in the level of success in a small business or blog. Attractive websites and awesome Facebook pages are only good if people are looking at them and finding them helpful.

Online marketing of your brand, blog or business is important  . The use of articles and posts by good content writers is a huge business booster.  Social media is King right now. Effective writing with effective writing techniques that are full of great content and geared towards specified markets will make or break your site.

Choosing Content Is Like Painting a Room

It really is.  There are so many similarities that it is kind of uncanny but it's true. Deciding to paint a room in your home or apartment and deciding what kind of content you want on your site require many of the same decisions that are made (or not) when choosing good content.

Content Copywriting - What Is a Content Writer

The following is an article I wrote for Ezines:


By Ken Muise


I guess it's a good question. Content writer, copy writer, ghost writer, article writer, and blog writer are all very common terms used today. Chances are that ten years ago you might not receive this type of question. With the huge rise in internet marketing, blog "stores", and regular old business websites it seems that everyone wants their very own. They are professionals, after all, true subject matter experts in producing written products that are particularly efficient for the internet.

Why Hire an Independent Freelancer Instead of A Content Mill?

First, I guess, we should define what a content mill is. 

A content mill, or writing mill, is a slang term used by those in the freelance writing world to describe a company or website that provides very cheap website content.  How much of a profit they make off of this and how low the pay is for the writers is a topic of some debate.  Heated debate, at that!

Notice, I used the word "cheap" and not "affordable".  Heck, I use the word affordable here in my services.  Cheap, though, is cheap.  No other way around it.  You get what you pay for.  Why should you care, though?  Let's poke a little at the 3 main reasons.