Earning via Content Writing

Image by avrdreamer via Flickr
By Vivek Sharmaa

Advent of internet gave the new and improved meaning to content writing. Or we can say it redefined the writing for web completely. But literally content writing means changing and adapting your writing style according to the user's needs and requirements. Content writing should be done to match a specific style or voice. And to be more precise web content writing has nothing do with your own personal taste or style preference. In other words, you are forced to learn and write in a style that may be an alien to you. Still if content writing is your full-time profession then you have no choice but to proceed with that only.

With the changing time content writing has become an important part of any website. Now people give equal and more attention to content writing as well, because they have realized that it's the content that sells and attracts. But to be honest content writing isn't that lucrative because you are typically paid less than a magazine article. Apart from that you have to change your writing style and furthermore, your name is also not associated with the content when it appears on the web. This is very frustrating and dejected situation but if you are a content writer and content writing is your way of earning then you have to adjust with this situation.

But if content writing has disadvantages, it also got it share of advantages as well. The most positive and striking part of web content writing is that, the article can be written in a short period of time and that too with a simple research. Moreover, content writers also get the golden chance of knowing new subjects and also learning new styles of writing. Apart from that it's a continuous job, as currently website owners heavily rely on fresh content from time to time and that too enriched with keywords or phrases assisting them in a higher ranking in all major search engines.

Good news is that, if you are determined to enter into content writing, then many opportunities are waiting for you. There are various freelance content writing bidding sites where you can offer your writing services by bidding on writing jobs. But you'll be amazed to know that content writing in India is getting very popular.
Thus, if you are determined in getting your career in content writing, then just get some writing work and begin with that. But before accepting any content writing project just make sure that you can complete it within the stipulated time and deadline.

The author is dynamic web content writer and budding SEO. He has got the experience in writing quality content for various websites and getting them optimized too. You can view his website for more information.

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Content For Hire: Who Should You Choose For Your Business' Custom Content

Where do you get "quality content?"

It's difficult, I know. Type in the words "affordable content writer" or "professional content writing services" into Google, and the page blazes like the bathroom after a two-day vacation in Tijuana with only table water to drink. Top links, sponsored links, "affordable", "cheap" "the best"…they all call out to you. Well, that's what you're looking for right? So how do you choose? And, which ones are really "professional" and not "well, I have a website" or "affordable" and not "low quality".

Start Your Website Campaign NOW!

 A business website or a person's blog needs rich content that is original.  I 'm pretty sure that you've probably read a couple of articles, blogs, and advertisements that say that same exact thing.  Usually, from what I have seen though, the same people don't effectively explain why that is so important.

Good Content entices a call to action

We've all had the same experience so let's just use a simple example.  Try typing the words "coloring pages" into your search engine.   The first few that come up are going to advertise the word "free" and that's always good for websites and businesses.  Offer something for a person's time, or just as a thank you for stopping by, and they are sure to thank you by staying longer, reading more, and buying your service. 

Likewise, content that is written by effective, experienced writers will have several "calls to action" within its text.  These could be subtle innuendo ("free" or "30% off" say come on in and buy!)  or blatant "buy now" or "call toll free now for this limited time offer!" additions in the text.  Either way the content should let the visitor know what is being offered, present an easy way to access it, and call for further action with passion.  

 This "call to action" should say "we are trying to help you!" and NOT  "come buy our stuff!"

Offering packets of advice or "expert, inside" knowledge such as "Quick Guides" or white papers will ignite curiosity, establish a trust in the business, and lay a foundation for a future relationship. 

Good Content Sets You Apart

The more original and unique the content provided then the more a visitor or reader is apt to read.  People who post articles that have been all over the web are just recycling the same old information.  How many times have you queried a search and read about 10 sites that have basically the same information but just in a different font?

By providing your site and business pages with original content that is new to reader or visitor you are more apt to entice their interest and leave them feeling that your site was more useful than the others because they actually learned something from you.  

Which sounds more interesting to you?

  

 Apple Pie Recipes     

or    

 New England McIntosh Apples:  Build the Perfect Pie

Personally, I'd have to go with the second but you'd be surprised at how many people use bland, regurgitated information to try to seduce viewers. 

How does Good Content Improve Your Business

Combining the two methods above will ensure a richer experience for the site visitor and they will be more apt to bookmark your page, add it to "favorites" and/or share it with friends.

Giving control of your website to a professional content writer that is experienced in website optimization for internet searches AND getting people to buy and click can ensure your success.

Content writers may also do the following for you:

  

Keyword Research:

  Set you apart from your competitors

  

Proof read your site for accuracy and effectiveness:

    This is paramount in ensuring consistency with whatever campaign you're starting.

Create "free" content:

    I like a "Quick Guide" format but white papers and e-books work as   well.  This gives the interested party an added incentive to "click" to your page.

  

Develop the Content:

   Landing pages with high quality articles and blog posts that rich in the desired keyword start answering questions right away! 

  

Construct a press release and a link building campaign:

   Distributed to sites that will get it read and pushed out around the web and bring more interest and visitors.

  

Start a Social Media Campaign:

   Advertise and solicit your site to the huge populations of Twitter, Facebook, LinkedIN and the bunch.

Why Hire an Independent Freelancer Instead of A Content Mill?

First, I guess, we should define what a content mill is. 

A content mill, or writing mill, is a slang term used by those in the freelance writing world to describe a company or website that provides very cheap website content.  How much of a profit they make off of this and how low the pay is for the writers is a topic of some debate.  Heated debate, at that!

Notice, I used the word "cheap" and not "affordable".  Heck, I use the word affordable here in my services.  Cheap, though, is cheap.  No other way around it.  You get what you pay for.  Why should you care, though?  Let's poke a little at the 3 main reasons.